The DATA project is an initiative by E-Tourism Frontiers and Trip Advisor to bring together Destination Managers at regional events to discuss the growing importance of user-generated content in travel planning. With more and more consumers relying on content from family, friends and fellow travellers to plan their trips, it is vital for destinations to understand how this can be incorporated into their marketing strategies. DATA events include training sessions, guided discussions, best practices, as well as analysis of the latest Big Data and trends from TripAdvisor.
You can see some highlights from past DATA events around the world here:
Following these successful events in Asia, Europe and Africa we are about to announce our line up of 2017 DATA events. Each one of these promises to be a dynamic and invaluable two-day event that will provide attending destinations with new approaches, resources and ideas for better digital marketing. They will also be great social events held in some of the worlds most fascinating destinations
These events are by invitation only.
Coming DATA events include:
- DATA Africa 2017 (Laikipia Kenya) Dates and Details to be announced shortly
- DATA Middle East 2017 (Dead Sea, Jordan) Dates and Details to be announced shortly
- DATA Asia Pacific 2017 (Host Country to be announced) Dates and Details to be announced shortly
- DATA Mediterranean 2017 (Host Country to be announced) Dates and Details to be announced shortly
- DATA Black Sea (Host Country to be announced) Dates and Details to be announced shortly