Online Tourism Conference Programme
This year’s E-Tourism Africa Summit has been designed to guide tourism stakeholders through the customer experience- allowing them to better understand how the modern traveller is researching, booking and buying travel and how they are using mobile devices to share their experiences to family and friends who may be potential future clients.
As the majority of travel is now being booked online and social media and content published by travellers is playing a direct role in referring bookings and sales, it is vital that the industry be aware of the steps they need to take to gain maximum business benefit from their online presence. The E-Tourism Africa Summit will help them do this with practical presentations from leading international speakers, experts and some of the world’s know travel and tech brands.
This year’s specially designed programme will take attendees through the path of their clients online research buying cycle- from dreaming to researching, booking, buying and then sharing their experience with family and friends. Each step of the way we will demonstrate what technologies are being used with guest presenters giving practical presentations and demonstrations of what works and what doesn’t, and identify what tourism stakeholders need to do to ensure that they are managing and marketing their products for maximum results.
Each session will end with a summary of take home points, advice and recommended resources.
A full downloadable programme is available here. Please note this may be subject to minor changes.
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We look forward to seeing you there!
