PATA Presents DATA: The Destination Academy with TripAdvisor
The DATA project is an initiative by E-Tourism Frontiers and Trip Advisor to bring together Destination Managers at regional events to discuss the growing importance of user-generated content in travel planning. With more and more consumers relying on content from ‘fellow travellers’ to plan their trips, it is vital for destinations to understand how this can be incorporated into their marketing strategies. DATA events will include training sessions, guided discussions, best practices, as well as analysis of the latest Big Data and trends from TripAdvisor.
The inaugural DATA event was held in Singapore on the 27th and 28th of November, 2014 in partnership with PATA with 24 regional Destination Managers from across Asia. The event was a great success, with two full days of interactive discussions, analysis of the latest regional big data and training sessions in strategic marketing. The delegates also had a chance to explore the host city on an interactive adventure tour using the TripAdvisor city guide apps.
In response to this, more DATA events are now being planned in other regions across Asia, but also elsewhere around the world with African, Middle Eastern and European events being announced soon.
Sessions at these events are presented via interactive training sessions, destination case studies and multimedia. These include:
- The Latest Global Trends and Data for Online Travel
- The New Digital Landscape: Web vs Social
- Relationship Marketing
- Trip Advisor for Destinations
- Facebook, Instagram, Twitter and YouTube for Destinations
- The Challenges of Curating Content
- Mobile, Tablet and Location Based marketing
- Challenges of the new Travel Sharing Economy
- Much more
If you have any queries or would like any more information about this event please contact us.
DATA IN YOUR DESTINATION
DATA is about much more than just destination management. It is also to assist destinations to create a genuinely engaged online community among the local travel trade they represent. We are now offering destinations an opportunity to host a DATA Seminar for their own private sector stakeholders and tourism trade in their own country. These are tailor made seminars for each destination designed to meet the needs of each country and their tourism sector.
These seminars are delivered by E-Tourism Frontiers using their successful highly practical and interactive modules that have been used around the world in almost 20 countries from South Africa to Nepal. These seminars will change the way your stakeholders do business, but also enable destinations to improve their ability to create complete and fruitful content sharing partnerships with their trade.
Attendees will be guided through the use of social media, user generated content and online distribution tools by professionals with real word tourism experience. Guest sessions from TripAdvisor and other travel platform will make these sessions even more practical and useful for your trade. The first seminars are now being held in Asia in partnership with PATA- however these can be arranged in any destination.
These are affordable packages which can either be hosted by the Destination or funded by trade attendance fees.
If you are interested in holding one of these events in your destination please contact us.
