We are thrilled to announce the first ever DATA Africa Event in Partnership with TripAdvisor to be held in Victoria Falls Zimbabwe on July 30-31st 2015. This event will bring together Destination managers and marketers from across Africa for two days of sharing, learning and discussion on digital marketing of travel to Africa. This event follows our first DATA Asia event held in Singapore last year.
DATA (Destination Academy with TripAdvisor) will be two days of practical training and regional discussions around Digital and Content marketing facilitated by E-Tourism Frontiers, using case studies and content from across the continent.
TripAdvisor will also be holding sessions to share new deep data on African travel trends for travel research, planning and booking and buying which will shed new light on the African Travel market. They will also provide guidance on how their wealth of user generated content and reviews can be better used to market destinations.
DATA Africa will be held at the Victoria Falls Safari Lodge and promises to be a dynamic and invaluable two-day event that will provide attending destinations with new approaches, resources and ideas for better digital marketing. It will also be a great social event held in the heart of African tourism by the natural wonder of Victoria Falls with hosted dinners and social events, and is being co-hosted with Atta and Zimbabwe Tourism Authority.
The event is by invitation only. However if you work with a destination in Africa and are interested in joining this event please contact us.
