E-Tourism Frontiers will be presenting a Digital Tourism session in Cordoba, Spain at the AITO Conference on June 12th, discussing the challenges that online presents for Tour Operators in an ever changing market, and how they can best use online to their advantage.
The presentation will be made by the ETF CEO Damian Cook and will look at the way that the rise of online travel has reshaped the travel scene and the impacts that it has had on tour operators. Case studies will be given of Tour Operators who use digital platforms to demonstrate their expertise and access customers who are looking for individual, customized and specialized itineraries and experiences.
The conference is being held by AITO (Association of Independent Tour Operators) The Travel Specialists.
